Indian Istititute of Business & Technology

Marketing managers are often responsible for influencing the level, timing and composition of customer demand in a manner that will achieve the company’s objectives. Marketing management therefore encompasses a wide variety of functions and activities, although the marketing department itself may be responsible for only a subset of these. Effective marketing strategies plan the key role in the success and growth of any organizations. The program will help opening the doors of opportunities in a wide range of industries like banking, insurance & investment companies, manufacturing industries, automotives, pharmaceutical companies, telecommunication companies etc.